Curiosity > Comfort

Selected works by Attila Szabó

🧠 Conceptual Thinker
🧩 Problem Solver
💻 Pixel Pusher
🐍 Code Curious
✍️ Microcopy Fanatic

I thrive in the loop, building, tearing down, and starting over again, fully immersed until nothing else exists but the work itself.

By morning, if it doesn’t hit, I dive back in, exploring new directions and possibilities, until I tilt my head and know, that it’s exactly as it should be.

Selected Works

Discovery Page

Improving engagement through discovery

Brand Bible

Defining brand values and voice

Fast Fashion Website

Minimalist fast-fashion site design

+9% Signups via Copy

A/B test on guest welcome messages

Album Artworks

Handmade abstractions for my band

a short lore dump

Husband, dad of two, cat butler, and guitar player. I have a soft spot for anything that looks beautiful, and a habit of building little Figma plugins to make the daily grind a bit more fun.

I spent nearly a decade shaping one of the world’s most visited streaming sites, solving big problems with great people and deepening my passion for UI and UX. These days, I’m especially excited about AI and how it can streamline my work.

This site isn’t a polished portfolio, it’s more like a scrapbook. A reminder that I love exploring, and that I do my best work when I’m not boxed in. Outside of parenting chaos, I’m probably on LinkedIn↗

Me, playing at Fekete Zaj
Balaton stromry sunset
Vans in the dark
My old MacBook Pro still kicking
Gig with my band at A38

Thanks for visiting this pocket dimension.